letter from the Mayor of Madera, CA
(click to enlarge image)
Why Sponsor Legends Over Madera
Air Show 2009?
Brand Visibility and Community
Legends Over Madera, Air Show
2009 was the most
exciting event to come to Madera, California and the Central Valley
in many years! We had an awesome line up of entertainment
and activities for all ages to enjoy, including a
Collector’s car display, possible Wine Tasting area, and
a Kids Zone. Spectators will leave the show with great
memories, anxious for the show to return year after
year. Sponsorship is a wonderful way to capitalize on
this excitement, building brand awareness and increasing
sales opportunities while at the same time supporting
the community. We have several sponsorship levels
available to you based on your budget and the number of
benefits you would like to receive. We can even tailor a
sponsorship program just for you to help you accomplish
your marketing objectives.
- Air shows inspire millions
of fans each year. With an expected attendance of
over 30,000 throughout the 3 days of events you will
receive high visibility. Increase your awareness and
customer loyalty by riding the wave of their
excitement and delivering a brand message to these
- Reach millions of
consumers through our large media campaign and
- Gain tremendous on-site
exposure including signage and premier booth space.
- Receive great hospitality
benefits such as access to VIP chalets and VIP
- Receive numerous benefits
that will boost your image and sales (listed below)
- Take great pride that you
are supporting a thrilling, patriotic community
There is not a more
impressive, more exciting way to promote your
Air show sponsorship is great for
anyone, any company!
Who goes to air shows?
According to the International Council of Air Shows (ICAS),
annual attendance of events throughout North America is
approximately 26 million people.
- Air Show audience
demographics show that the consumer-reach is great.
Both genders, all ages and every race love the
- Air shows are the
second most attended spectator sport in North
America after NASCAR.
- During the past decade,
air shows drew nearly twice the attendance figures
of all NFL football combined.
- Almost ¾ of air show
attendees report incomes of more than $35,000 and
more than ½ report incomes of $50,000.
- Attendees come from an
average of up to 100 miles away, some much further
Children accompany 63% of
all adults attending air shows
- Air show spectators are
primarily young families, 59% are married and own
homes, with an average party size of 3.6.
The following is a list of some of the many benefits
you can receive. Of course, more funding you provide the
air show, more benefits you will receive.
VARIOUS AIR SHOW RIGHTS
- A Title right is
- Certain sponsors may also
receive exclusive sales and pouring rights.
- Our proud sponsors are
given the right to use the Legends Over Madera
logo and their designated sponsor level for
their marketing materials.
As a sponsor, you will benefit by receiving
incredible visibility from all of this coverage. Your
company logo and message will resonate with thousands of
- Television, Magazines,
Newspapers, Internet, Radio Sweepstakes, Talk Shows
& Ads, Talk Shows
The media can always be
counted on to provide great coverage of the air show
several months in advance up through the actual air
show weekend. You too can reap the benefits from the
tremendous amount of coverage.
– Our professional designed website will highlight
sponsors and link to their websites.
Receive an ad in the air
show souvenir program that will be sold to
spectators during the show.
Media Day always generates
a great deal of exposure for the air show and its
Through an ongoing effort
from the show’s announcer, sponsors can be
periodically promoted throughout the air show.
There will be multiple signs
and banners promoting our sponsors.
Your logo can be on the
hundred of thousands of direct mail pieces that will
be sent out to promote the event
Logos of certain sponsors will
be on each ticket sold.
artist Steve Tack, recent winner of the coveted R.G.
Smith Award for his outstanding work in aviation
art, is creating the artwork that will promote the
show. These will be used in business windows to
promote the event. They can also be used for
autographs, VIP gifts, and other purposes.
VIP HOSPITALITY CHALET / TENT
Sponsors can enjoy the privilege of entrance to
the VIP Hospitality Flight Line Chalet. This is the
central air show meeting place for corporate guests,
dignitaries, air show performers and other VIPs.
These chalets are fully catered.
VIP PARKING PASSES
VIP parking passes are included in several
VIP EVENT - Aaron Tippin and Pilots
Back Stage Social
Country Music star, pilot and avid aviation
enthusiast Aaron Tippin will give a concert Friday
night at the conclusion of the air show media day
and practice day events. Sponsors and other VIPs
will receive an opportunity to go backstage to meet
Aaron Tippin and the Pilot. This is a great time to
get autographs from the talent.
PREFERRED VENDOR / EXHIBITOR BOOTH
- Sponsors can receive a preferred
vendor/exhibitor booth. This where you and your
company can be in the center of all spectator
traffic to generate on-site sales, take
subscriptions, distribute materials, offer sampling
and coupons, provide consumer promotions and execute
other marketing initiatives to promote company
products and overall increase your brand awareness.
PRODUCT AND MERCHANDISE SALES
Companies may be able to demonstrate and/or sell
product and merchandise
CONSUMER & EMPLOYEE PROMOTIONS
As a sponsor you may have the opportunity to
conduct contests and sweepstakes at the event.
JET RIDE-A-LONG BENEFITS
As a key sponsor you may qualify for an
jet/aircraft ride-a-long to be used for your
personal enjoyment or to use for key accounts,
customers, employee incentives, or a special company
There may be an opportunity to arrange some of
our pilots and/or Aaron Tippin to visit with you and
your company. Several pilots are public speaking
experts that can motivate your sales force, talk
about achieving goals and how to maintain that edge.
These engagements will be "as time permits" but can
be way to create excitement.
Take advantage of the limitless opportunities to
develop cross promotions that will enhance your
marketing objectives. Legends Over Madera
will take your business to new heights and have fun
in the process. We love to put together ideas for
custom events. We are experts in the creative
process and will do what we can to help you fully
maximize the benefits of being a sponsor. The
pilots can appear at selected events that your
business sees as a benefit. Or perhaps you want to
plan a special sweepstakes offer, cause marketing
program, sales incentive opportunity…the ideas are
SPONSOR A PERFORMER TO INCREASE
Increase your exposure even more! If you are an
air show sponsor, for an additional fee you can
sponsor a plane and have your logos on the aircraft
through-out the air show weekend. Ask us for more
COMMUNITY INVOLVEMENT & PRIDE
In addition to the awesome exposure and benefits
you will receive, as a sponsor, you will be
demonstrating significant community goodwill. The
community needs your support for this to be a great
success…the community will deeply appreciate all
We are confident that you will
be very pleased with the exposure that you will receive
by sponsoring this exciting event! Please contact us
with any questions you may have regarding this great
sponsorship opportunity. We look forward to hearing from
Sponsorship Pledge Form
Please click on the
form below, print it, fill it out and fax to us using the fax number
on the form.
our 2009 Sponsors
Aaron Tippin Concert